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Social Media Tips for Small Businesses

Social media has become the touchstone of digital marketing strategies for small businesses. It describes different online tools that encourage small and large companies to find their target audiences, communicate with them, and promote their products. Social networking sites have become the primary communication and information-sharing...

The Buyer’s Journey has changed. Have you changed with them?

Every veteran salesperson knows the phrase, “A-B-C: Always Be Closing”. That quote comes from Glengarry Glen Ross, a 90’s movie about the survival of the fittest in the sales jungle. The ABC sales tactic worked somewhat well at the time but has since been left behind...

Social Media Marketing Strategy Guide

According to Statista, about 36 million Canadians actively use social media platforms, including 26 million Facebook users and 6.45 million Twitter users. Facebook is a widely used social networking platform in Canada with over 60% market share. One report highlights that Canada has over 11.8 million...

10 Tips for Increasing Engagement Rates on Instagram

Research shows that Instagram has over one billion active users every month. It is one of the most popular social network platforms, offering a wide range of opportunities for businesses to reach their target audience, promote their products/services, and increase engagement rates. In today’s article,...

10 Digital Marketing Tips For Small Businesses

  Digital marketing is vital for any small business that is hoping to stay competitive, but we all know the digital space can be overwhelming and confusing for small business owners. It can be hard to know where to start, so we have listed the 10...