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The Buyer’s Journey has changed. Have you changed with them?

Every veteran salesperson knows the phrase, “A-B-C: Always Be Closing”. That quote comes from Glengarry Glen Ross, a 90’s movie about the survival of the fittest in the sales jungle. The ABC sales tactic worked somewhat well at the time, but has since been left behind along with the fashion phase of bicycle shorts. From the … Continue reading The Buyer’s Journey has changed. Have you changed with them?