Digital marketing will work for any business if done correctly. That was the last thought I had after speaking with a business owner. I had a meeting with a company and when I asked what he is doing in the digital space to grow his business, he shared with me a little story why he … Continue reading Don’t let a bad apple sway you away from your future success
It's a new year, and with that comes new challenges for small business owners. One area that most business struggles with at one point or another is brand awareness. It is probably most neglected due to owners assuming it is a costly initiative. Even if you have a tiny marketing budget, there are ways you … Continue reading Cost effective ways Small Business Owners can Build Brand Awareness
Valentine’s Day has inspired me to share some tips for couples running a business. It not easy to make a relationship work but throw a business on top of that makes it even harder. Here are a few tip to keep both relationships healthy. Tip #1 Clearly define your roles and responsibilities. Defining this will … Continue reading Successfully running a Business as a Couple
Every veteran salesperson knows the phrase, “A-B-C: Always Be Closing”. That quote comes from Glengarry Glen Ross, a 90’s movie about the survival of the fittest in the sales jungle. The ABC sales tactic worked somewhat well at the time, but has since been left behind along with the fashion phase of bicycle shorts. From the … Continue reading The Buyer’s Journey has changed. Have you changed with them?