{"id":13,"date":"2026-06-20T10:54:18","date_gmt":"2026-06-20T10:54:18","guid":{"rendered":"https:\/\/socialmd.ca\/?page_id=13"},"modified":"2026-06-20T11:33:42","modified_gmt":"2026-06-20T11:33:42","slug":"home","status":"publish","type":"page","link":"https:\/\/socialmd.ca\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Stop Working Harder.\nStart Growing Smarter.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We help businesses use AI, marketing, and strategy to save time, improve efficiency, and create more opportunities for growth.<\/p>

AI isn’t replacing businesses. It’s helping the right businesses move faster. Whether you’re trying to generate more leads, streamline operations, create content more efficiently, or improve customer engagement, we’ll help you identify where AI can create real business value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Complimentary AI Assessment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Most Businesses Don't Have an AI Problem. They Have a Capacity Problem.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Your team is busy. Marketing takes longer than it should. Important tasks get pushed aside. Growth feels harder than it needs to be.<\/p>

AI can help, but only when it’s implemented strategically.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t

That's where we come in.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t
About Social MD<\/div>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Helping Businesses Navigate What's Next<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Social MD combines more than two decades of marketing leadership experience with practical business strategy and emerging AI capabilities.<\/p>

We have led marketing for major national brands and organizations, and worked hands-on with hundreds of businesses and nonprofits across Canada \u2014 from local shops to large enterprises.<\/p>

Today, we help organizations move beyond the hype and focus on what actually drives results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Technology Changes.\nBusiness Fundamentals Don't.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

AI is a powerful tool. But tools don’t create results. Strategy does.<\/p>

With more than 20 years of experience leading marketing for national brands and organizations, and working hands-on with hundreds of businesses and nonprofits across Canada, we help organizations focus on what matters most:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSaving time<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tImproving efficiency<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCreating better customer experiences<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tGenerating more opportunities<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBuilding sustainable growth<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    What We Do<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    We Help Businesses Work Smarter and Grow Faster<\/h2>\t\t\t\t<\/div>\n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAI Opportunity Assessments\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tIdentify where AI can save time, improve efficiency, and support business growth.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMarketing Strategy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tCreate clear marketing plans that connect your message, marketing, and customer experience.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAI-Powered Marketing Systems\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tBuild repeatable processes that help your team create content, nurture leads, and communicate more effectively.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFractional Marketing Leadership\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tGet experienced marketing leadership without the cost of a full-time executive.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTraining & Workshops\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tPractical sessions that help teams understand how to apply AI and marketing strategies in their day-to-day work.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    What Our Clients Say<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Real results, from real businesses we've worked with.<\/h2>\t\t\t\t<\/div>\n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    From strategy (using examples) right through execution Social MD was the guiding light that took our outreach to the next level. Learning the process and taking the mystery out of social media marketing made all the difference.<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Mike Wixson<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Pod Plant<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    Social MD has helped bring my business to the next level. I now feel confident in my social marketing and found the coaching to be invaluable. This is a service that I will continue to use, and I would recommend Social MD to anyone looking for a digital marketing agency.<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Lisa Crispo<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Lisa Crispo Photography<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    I have had the pleasure of working with Marcia on several digital marketing initiatives. Marcia is highly competent and knowledgeable in all areas of marketing. She always makes herself available and in the fast pace world of online marketing, her strategies work...the results speak for themselves.<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Martha A. Stephenson<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Solutions Graphiques<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    This woman is amazing. Marcia has embraced marketing to the fullest, she's helped my cosmetic company go from low to high. Highly recommend \u2014 organized, articulate, beautiful, professional.<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    David Scott<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    David Scott Beauty<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    How It Works<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    A simple, proven path to smarter growth.<\/h2>\t\t\t\t<\/div>\n\t\t
    \n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Discover<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    We assess your business, marketing, and operations to identify opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Prioritize<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    We focus on the areas that will create the biggest impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Implement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    We build practical systems and processes that support growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Optimize<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    We measure results and continue improving over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Digital marketing and strategy, with smarter tools built in.<\/h2>\t\t\t\t<\/div>\n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    01<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Strategic Marketing Consulting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Align your marketing, messaging, and customer experience around a clear plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t
    02<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Digital Marketing & Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Social, content, and paid media managed and optimized for results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t
    03<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    AI-Powered Marketing Systems<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Create repeatable systems that improve efficiency and consistency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t
    04<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Fractional Marketing Leadership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Senior-level marketing leadership when and where you need it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t
    05<\/div>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Team Training & Workshops<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Practical education designed for business leaders and teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Curious About What AI Could Do For Your Business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Book a complimentary AI Business Opportunity Assessment. Together we’ll identify opportunities to save time, improve efficiency, and support your business goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook Your Assessment<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Stop Working Harder. Start Growing Smarter. We help businesses use AI, marketing, and strategy to save time, improve efficiency, and create more opportunities for growth. AI isn’t replacing businesses. It’s helping the right businesses move faster. Whether you’re trying to generate more leads, streamline operations, create content more efficiently, or improve customer engagement, we’ll help […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/socialmd.ca\/index.php?rest_route=\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmd.ca\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/socialmd.ca\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/socialmd.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmd.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13"}],"version-history":[{"count":29,"href":"https:\/\/socialmd.ca\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/socialmd.ca\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions\/77"}],"wp:attachment":[{"href":"https:\/\/socialmd.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}