Cost effective ways Small Business Owners can Build Brand Awareness

It's a new year, and with that comes new challenges for small business owners. One area that most business struggles with at one point or another is brand awareness. It is probably most neglected due to owners assuming it is a costly initiative. Even if you have a tiny marketing budget, there are ways you … Continue reading Cost effective ways Small Business Owners can Build Brand Awareness

The Buyer’s Journey has changed. Have you changed with them?

Every veteran salesperson knows the phrase, “A-B-C: Always Be Closing”. That quote comes from Glengarry Glen Ross, a 90’s movie about the survival of the fittest in the sales jungle. The ABC sales tactic worked somewhat well at the time, but has since been left behind along with the fashion phase of bicycle shorts. From the … Continue reading The Buyer’s Journey has changed. Have you changed with them?