16 Jun 10 Tips for Increasing Engagement Rates on Instagram
Research shows that Instagram has over one billion active users every month. It is one of the most popular social network platforms, offering a wide range of opportunities for businesses to reach their target audience, promote their products/services, and increase engagement rates. In today’s article, we will give you the top ten tips for increasing engagement rates on Instagram. Read on!
1. Post Regularly
Recent reports highlight that over 57% of social brands post once per week. About 28% of businesses post at least five times per week. When you post frequently or regularly, it will engage your audience because you give them a consistent flow of content. In addition, it helps your audience and potential customers become familiar with your brand, product, or service. That’s why it is crucial to provide them with more and more content. Make sure the content is relevant to your brand.
2. Use Hashtags
Many businesses see massive benefits from hashtags. If you have a small-to-medium audience and receive a considerable amount of likes and comments on your posts, you can use hashtags to put your content or posts in front of users. That way, users can search the platform for specific topics, including your products. That way, you can increase your chances of getting found on Instagram.
Avoid going overboard because it can eliminate the significance of your posts and appear spammy. We recommend carrying out thorough research to determine the hashtags other businesses and users use related to your posts. Ensure you run some tests on your Instagram account to figure out how many hashtags worked the best and increased engagement.
3. Use Filters Instagram users look for beautiful and valuable posts. If you can’t invest in a full-time graphics designer, you can use filters to increase your posts’ aesthetics. Focus on elements like object positioning, lighting, colours, and filters. In addition, arrange dark objects on light backgrounds and vice versa.
The purpose is to draw more users and make your focal point pop. You can find twenty built-in filters for photos and fourteen for videos. You can use these filters to make your photos and videos more attractive and appealing to the eye. These custom filters can showcase your company’s logo, and you can also put your brand’s characters into the photo.
4. Repurpose Marketing Content
Businesses that spend a lot of money on marketing and advertising should use Instagram. The platform is an excellent, reliable, and cost-effective way to share your best ad campaigns. Top brands use Instagram to drive lots of engagement.
5. Post Timely Content
From bathing suit sessions, spring cleaning, holiday shopping to Halloween costumes, you can use Instagram for current events and seasonal trends. Make sure you create relevant content and post it on time to engage your audience.
6. Send the Right Signals
Let your audience or potential customers know that you want to engage and provide value to all of them. Remember, you can do this by sending the right signals, meaning use your photo or video captions to ask questions. The purpose is to encourage users to post comments and receive feedback. For instance, a microblading company could post a video of the process they use and include a caption: Look how easy that was!!! Remember to create relevant content that reflects your brand image.
7. Provide Value
Give back to those who give you. When you receive likes and comments, acknowledge the user and reply with relevant content to increase engagement and conversion rates. For instance, if you are a woman fashion brand and post a photo of a summer outfit, and someone comments that she loves the fabric quality, you can respond and let her know the outfit comes in different colours. Remember, the important thing is to promote further communication and interaction.
8. Run Contests
Contests and giveaways are an excellent strategy for building an audience on Instagram and increasing user engagement on your posts. The purpose is to make the call-to-action (CTA) and increase conversion rates. So, set contest rules, involve your existing and potential customers, and repost your content with specific hashtags. That way, you can drive more followers, increase engagement on your posts, and improve your brand’s visibility. For example, you can source content from your followers. Ask them to submit photos and videos to the contest with a hashtag. Choose the best photos or videos and share them on your page. Give winners prizes.
9. Link Your Feed to Other Social Networks
Instagram is a popular platform for businesses and brands, allowing them to post their photos to Facebook and Twitter simultaneously. The acquisition of Instagram by Facebook has improved the integration process. Besides, if you have larger audiences on Facebook and Twitter, you can share posts on these social media sites. The purpose is to drive traffic to your Instagram account or page. At the same time, this shows your Facebook audiences that you are active on Instagram.
10.Drive Traffic from your Website and other Media
Besides Facebook and Twitter, you can use your business website to drive traffic to your Instagram. Make sure you include an Instagram button on each of your website’s pages. Besides, you can also use specific call-to-actions (CTAs) in email marketing campaigns. That way, you can drive traffic to your Instagram page for further engagement. Experts recommend referencing your relevant Instagram posts in your blog posts, eBooks, and white papers.
Final Words: Instagram is an excellent platform for businesses to connect with existing and potential customers. You can use the platform to re-use your marketing materials, attract engaged traffic, and build a strong community of followers. Follow the tips and tricks given above to increase your engagement rates on Instagram.
If you would like to speak with an Instagram expert please email Marcia Mohammed marcia@socialmd.ca
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