Digital marketing is vital for any small business that is hoping to stay competitive, but we all know the digital space can be overwhelming and confusing for small business owners. It can be hard to know where to start, so we have listed the 10 essential Digital Marketing tips for small business owners below.
1. Start with Your Website
- Make sure you have a updated, mobile-friendly website that is easy for users to navigate across all devices and has a modern, clean design.
2. Don’t Forget the Basics
As crazy as it may sound there are many websites out there that forget essential information customers want to know—your business address, phone number, hours of operation, etc. Make sure this information can be found right away for visitors.
3. Think Local
If your business targets local customers, claim your listings on local search directories, such as Google My Business and Bing Places For Business. This is a free option that ensures nearby prospects find you when they search online.
4. Test, Test, and Test Again
The only way you can grow and make sure you are getting the highest RIO is by TESTing. You never want to become complacent. Understand your customers needs, test you finding with paid ads, iterate, and test again.
5. Follow the Rule of Three
The three golden rules for Digital Marketing is : Keep it simple, be consistent, and always respond to feedback immediately.
6. Use Content Marketing
Content Marketing is the most natural way to connect with your potential customers. The sweet spot is delivering the right content depending where your customer is on their buying journey. One of the best ways to start is with a company blog. Do your research and discover what questions your potential customers are looking to find the answer to. Remember content is King. The more you can produce the more liking you will be discovered and your brand will be shared.
7. Use Social Media to Be Social
The biggest mistakes small business make are using social media to blast their followers with promotions. This will actually turn off your consumers and make them tune your post out. The key is to actually socialize with your customers and get to know them better. This will allow you to put value in your content which will lead to you customers actually listening to what you have to say.
8. Encourage Online Reviews
Claim your listings on ratings and review sites, such as Yelp. Use signage in your location and links on your website or in your emails to encourage your customers to write reviews of your business. Monitor your reviews and quickly respond to any that are negative. Try to maintain a rating of four stars or above.
9. Connect with Customers Via Email
Email is one of the most effective digital marketing tactics out there. Whether they’re consumers or business buyers, and no matter what their age, just about everyone checks their email. Create a monthly email newsletter or send out regular marketing messages with special offers, news, and discounts.
10. Explore Digital Advertising
Organic search engine optimization and social media posts will only take you so far. To stand out from all the noise online, amp up the volume with pay-per-click online ads and ads on social media channels. By choosing the right keywords and narrowing your target audience, you can hone in on those prospective customers who are most likely to want what you sell.
By following these digital marketing tips, you’ll see your sales and profits grow. Contact me if you would like to book a free Brand Health Check to help you know exactly where to start.